Curating is all about telling stories. As a curator I love creating visual narratives by connecting art items in a specific space, relating them to its history and architecture. I am interested in process-oriented projects where the role of the curator and the artist merge and bring into play a new dimension of collaboration, based on exchange, complicity and trust. My focus is on post-minimalist artists who work site-specific and use materials resulting from industry and other kinds of human intervention. Furthermore I am interested in conceptual artists, working on the borderline between art and science, as well as those who use nature as creative matter and scenario for their creations. 

Keywords: art & industry, art & science, art & nature

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Curating is not only about having a good idea for an exhibition and selecting the artist or art works for it. It is a long process which includes researching, planning, organising, looking for sponsors, etc. Here you can find a list of what I learned on my way to becoming a curator:

  • Conceiving and writing a concept for the exhibition

  • Selecting artists and finding exhibition places

  • Leading a team of collaborators (staff management and recruitment)

  • Collaborating with artists, galleries, foundations and cultural institutions

  • Carrying out research and writing catalogue texts

  • Organising transport and arranging insurances

  • Supervising the set-up and dismounting of exhibitions

  • PR and press work (informing the media, writing press releases, press clips...)

  • Creating and supervising websites and planning social media activities

  • Marketing and advertising in specialized media (art magazines)

  • Coordinating video and photographic documentation

  • Budget planning, forecasting and reporting

  • Fundraising and marketing

© 2017 by LAURA SÁNCHEZ SERRANO